At SimplePractice, Giselle leads the visual direction for data-driven paid media assets and eye-catching brand campaigns. She turns brand values into clear, engaging creative across paid and organic social, brand marketing, lifecycle marketing, and events.

Outside of work, Giselle can be found painting, fixating on a new craft, overwatering her houseplants, drinking iced vanilla oat milk lattes, hiking, and hanging with her dog, Zuko.