Lyft’s digital gift cards previously only featured only the logo. The goal was to reimagine them to better reflect the many occasions and moments when Lyft helps people celebrate throughout the year.

I art directed the redesign of the gift cards with a focus on human connection, colorful scenes and vibrant characters. The gift cards are available in the Lyft app and through digital retailers like Amazon, Costco, Target, Walmart, and more.

Creative Director: Shasta Talmey
Art Director: Giselle Matz
Designers & Illustrators:
Kaitlyn Richert, Conor Buckley and Superside (Agency)